GoSquared Ethical Policy
Our goal is to have a positive impact on the world by helping people and organisations understand their metrics with beautiful, intuitive, and privacy-friendly tools.
Our aim is to have a positive impact on society and the environment, and to reduce any unintended negative impact we have.
A significant part of the impact we have is in who we work with and provide our products and services to.
We provide our software to thousands of organisations in many different industries. We try to support positive people on positive projects.
We screen new customers and projects to ensure they align with our values and turn down those that don’t sufficiently align with our values and mission as a company.
All new users are screened according to process outlined here.
Industries we will not work with
If the project or customer is primarily focused on any of the following, then it will be declined. We do not provide service to customers in the following industries.
- Arms, ammunition and conflict
- Discrimination or extremism
- Fossil fuels
- Gambling
- Predatory financial services (e.g. loan sharks)
- Pornography and adult entertainment
- Tobacco
- Unhealthy products aimed at children
Industries that are subject to further review
We review customers in the following industries on a case-by-case basis.
- Charity Lotteries
- Debt Collection agencies in emerging markets
- Nuclear Power or Radioactive Materials
- Mining
- Pharmaceuticals
- Recreational Marijuana
- Any further industries on the B Lab list of controversial industries.
Last updated: 27th March 2025. Last reviewed: 27th March 2025.
If you have any questions, please contact support.