Conversion Reports

GoSquared keeps track of how many visitors convert to leads on your website. Whenever a visitor submits their email address through Assistant, GoSquared will automatically set their status in People CRM to Leadlearn about Statuses.

The conversion metrics are displayed in email reports that you can receive Daily, Weekly and Monthly:

Here's what the metrics mean:

  • New Visitors = The number of new visitors on your site in that day/week/month.
  • New Leads = The number of emails captured by Assistant.
  • Visitor to Lead Conversion = % of New Visitors who become New leads, i.e. New Leads ÷ New Visitors.


See Email Reports and Newsletters for info on email reports and how to enable them.

To learn more about capturing leads, see Lead Capture.

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